I decided to add a blackberry scan code to my magazine as I have seen a variety of magazines them including one of my competitors the vibe. I thought that this was a very effective way of targeting my auidience as they are within the age range who are most likely to own a blackberry and be interested in social networking. By using a barcode it will allow my readers to get more involved with my magazine and shows a convergence between multi media the magazine industry. Below I have posted a picture of the vibe which has used a scan code on its front cover.